The Interview: Anamika Khan on Her Collaboration with H&M

The renowned Indian designer talks about her inspirations and the process of creating her first international collection.

By [Your Name]

When Swedish fashion giant H&M announced its collaboration with Indian designer Anamika Khanna, the fashion world took note. Khanna is known for her intricate designs and luxurious fabrics, and her collaboration with H&M was sure to be something special.

In an exclusive interview with [Your Magazine], Khanna talked about her inspirations and the process of creating her first international collection.

Inspiration and Collaboration

Khanna's inspiration for the collection came from her Indian heritage. She wanted to create a collection that was both modern and traditional, and that would appeal to a global audience.

"I wanted to create a collection that was true to my aesthetic, but also accessible to a wider audience," she said.

Khanna worked closely with the H&M design team to create the collection. She wanted to make sure that her vision was realized, but she also wanted to respect the H&M brand.

"It was a great collaboration," she said. "The H&M team was very supportive, and they helped me to bring my vision to life."

The Collection

The Anamika Khanna x H&M collection includes a variety of pieces, from traditional Indian kurtas to more modern dresses and separates.

The collection is made from luxurious fabrics, such as silk and cotton, and features intricate embroidery and embellishments.

The collection has been well-received by both critics and consumers. It has been featured in major fashion publications, and it has been selling out in stores.

Conclusion

The Anamika Khanna x H&M collaboration is a major milestone for Indian fashion. It is a testament to the growing global appeal of Indian design, and it is sure to inspire other Indian designers to pursue international collaborations.